Yesterday, Johnny Cupcakes teamed up with Starter Black Label to open a pop-up shop at the Paramount Hotel in New York City in honor of today’s Super Bowl XLVIII! While the Starter Black Label pop-up shop is open all week (February 1-9th), these Johnny Cupcakes snapback hats, crewnecks and hoodies are super limited and only available while supplies last. I love these New York Giants inspired designs, especially that New York Giants Big Kid crewneck! These are definitely the best unofficial NFL tie-ins The Blot's seen all weekend!